Tuesday, July 12, 2011

Junk Food Originals Launch @ BEAMS

LOS ANGELES – July 5th, 2011
 First, it was Colette in Paris, then Kitson in LA and most recently, Selfridges in London. Next stop? BEAMS retail stores in Japan.  Beginning August 1st, for two weeks, BEAMS Harajuku, BEAMS Osaka, and BEAMS Hakata will be commemorating Coca Cola’s 125th Anniversary.  The celebration is in collaboration with Junk Food, the original vintage t-shirt company and celebrity favorite, which is launching its newest Junk Food Originals collection - a tribute to original t-shirts from the 1950s, with hand-done vintage graphics in relaxed stylish fits.  The line will be distributed in premium boutiques and department stores throughout the world and is available now, retailing from $45-100.  The collection can be found at 
Below are images of the Junk Food & Coca Cola instillations at BEAMS.

About Junk Food:
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market.  Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world.  A fully-owned subsidiary of Delta Apparel Inc. (AMEX: DLA), Junk Food is a licensing powerhouse with distribution rights to over 80 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods.

About Coca Cola’s 125th Anniversary:
To commemorate Coca-Cola’s 125th Anniversary, Coke has partnered with an arsenal of leading lifestyle partners to curate products of happiness.  The product will highlight moments in history that have brought smiles to peoples’ faces in art, fashion, entertainment, and home.  In-store displays and event programming will feature lifestyle products from various Coca-Cola partners, including Jack Spade, Junk Food, Emeco, and Assouline.  The initiative, which launched during Milan Fashion Week, will continue through the balance of 2011.

For more information, please contact press@michelemariepr.com