Buick's First-Ever Super Bowl Ad Features

Buick's First-Ever Super Bowl Ad Features
Odell Beckham Jr. and Emily Ratajkowski

First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski

Latest “Experience the New Buick” ad spotlights new Cascada convertible

DETROIT – Buick’s first-ever Super Bowl ad will bring the brand’s award-winning “Experience the New Buick” campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers’ false perceptions of the brand.

The 30-second spot, scheduled to air during Super Bowl 50, features Buick’s all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski.

The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products.

The Cascada, Buick’s first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down.

Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

“With sales surpassing 1.2 million vehicles globally for the first time ever in 2015, the Buick brand has never been stronger,” said Duncan Aldred, vice president, Global Buick Sales, Service and Marketing. “Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of light-hearted humor and star-power to a global audience of millions of consumers.”

“We wanted talent that represented attributes of the Buick brand and design philosophy,” Aldred said. “For Buick, Odell Beckham Jr. represents unique talent and commitment to excellence that mirrors Buick’s commitment to performance. Emily Ratajkowski brings style which aligns with the Cascada’s design and adventurous spirit.”

"While I would love to be on the field during the biggest game of the year, I'm excited to co-star in Buick's first Super Bowl ad," said Beckham Jr.

“I’m thrilled to be a part of Buick’s first ever Super Bowl ad.” said Ratajkowski. “I got to combine my love of sports, cars and fashion, while checking off a bucket list item – being in a Super Bowl commercial!”

The “Experience the New Buick” campaign was awarded the best luxury car campaign by Nielsen for the last two years. It is nominated again this year!

http://www.buick.com/

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@buick

Special Thanks to 

Mark Pasetsky of  John Doe Hub 

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MUJJO INTRODUCING UPGRADED LEATHER WALLET

28 December 2015 , The Netherlands

Strengthened with our Moulded Edge Technology and designed to hold 2 to 3 of your essential cards such as ID and bank cards, these leather wallet cases eliminate bulky pockets. Already adored and adopted by many who have become dependent upon it, theses cases will protect your iPhone and carry your cards all in one sleek package. Compatible with iPhone 6s, 6s Plus as well as the older 6 and 6 Plus.

Introducing the Moulded Edge Technology

Made from a durable, polished polycarbonate, Moulded Edge Technology strengthens the durability of our leather at the most fragile points. The Moulded Edge Technology is a major step-up that toughens the edges of the case and enables it to withstand the damaging wear and tear caused by friction against rough materials such as jeans pockets.

Leather Wallet Case

Tailored to Mujjo’s innovativeness, the case provides a simple yet elegant solution to make your daily life just a bit more convenient. We’ve designed the iPhone 6s wallet case as simple as possible. The leather card pocket, marked by a slant line and stitched to the back of the case, provides an opening to conveniently store your essential cards. In line with our vision, the wallet case is contemporary and still remarkably simple.

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The 80° for iPhone 6s

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The 80° for iPhone 6s Plus

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Crafted from our Signature Leather

Available in Tan, Black and Gray, the Leather Wallet Cases are crafted from premium quality vegetable-tanned leather. Our highly acclaimed leather adds character to the cases and is predominantly responsible for the achievements of our collections. The high quality and attention to detail has become a hallmark for both Mujjo’s products and brand. Our Vegetable-tanned leather wears in with every use and acquires a beautiful patina and polish over time.

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Once you use it, you won’t be able to do without it

Remy Nagelmaeker (Co-Founder)

Combining two of your most frequently used items into one.

Tom Canters (Co-Founder)

The perfect balance between function and form Walking the line of style and substance

Robin Nagelmaeker (Co-Founder)

Mujjo Europe B.V.

Nedinscoplein 3

5912 AP Venlo

The Netherlands

www.mujjo.com

PR Contact

Remy Nagelmaeker

PR & Marketing