SHAIL K. Launch

Bold, Sexy and Contemporary Chic

Designer and Actress Kimi Verma Launches a New Line of Year Round Dresses

LOS ANGELES -  August 8, 2012 – Indian beauty queen, actress and designer Kimi Verma is enjoying her new lifestyle as an entrepreneur. Verma honed her skills from years of designing for others, being a student of global fashion, as well as participating in pageants and cinema. Building on her knowledge of elegant dresses and how to make a women feel amazing is ready to take the fashion world by storm with her newly launched brand

 – SHAIL K.

“I want to bring the elegant style of handmade silk dresses to women in the United States at a price point they can afford, “ she said.

Through her years of experience in the industry Verma has gained a remarkable ability to create flattering dresses for every body type. Shail K. has special dresses for every occasion: evening dresses for a night on the town, beautiful homecoming dresses for the upcoming school year, sexy cocktail dresses that make an impression and long gowns that provide that extra touch of glamour.

Verma launched the Shail K. brand just a few months ago and it is already rapidly expanding its popularity in the U.S. and the International markets. The line is being showcased at several upcoming trade shows including the August Atlanta Apparel and World of Prom from August 9 through 13.

The current line is already available in some of the more exclusive retailers across the Unites States and the fall line is ready to ship. To join the rapidly growing list of retailers representing this bold new line or for more information about the Shail K. line, visit their website atwww.shailkusa.com, follow them on Twitter at @shailkusa or stop by their booth at an upcoming trade show.

Jewelry Information Center Unveils 2013 Trends at Fine Jewelry Preview

Jewelry Information Center Unveils 2013 Trends at Fine
                          Jewelry Preview

     Over 100 Pieces of Jewelry Showcased to Leading Consumer
                           Publications

NEW YORK, Aug. 10, 2012 (GLOBE NEWSWIRE) -- Jewelry Information Center,
the consumer education arm of Jewelers of America (JA), unveiled
jewelry trends for 2013, at its Annual Fine Jewelry Preview on Tuesday,
July 31, in New York. Over 100 pieces of jewelry were on display to
leading fashion and accessories editors from magazines like InStyle,
Lucky, Robb Report, Marie Claire, Veranda, W Magazine, Brides and Conde
Nast Traveler.

The jewelry trends featured included: statement necklaces;
shoulder-sweeping colored gemstone earrings; unique colored gemstones,
like boulder opals, watermelon tourmaline and rough-cut quartz;
sterling silver jewelry; big and bold pearls; beyond-bridal platinum.

"The jewelry showcased at the Fine Jewelry Preview gives editors a
sneak peek at the must-have jewelry styles for the year to come.
Shoppers can find these styles at the reputable jewelry stores of
Jewelers of America members and can always get trend inspiration at our
website, JIC.org," says Amanda Gizzi, Jewelers of America Director of
Communications.

The event was held in conjunction with partners American Gem Trade
Association, Cultured Pearl Association of America, Jewelers Mutual
Insurance Company, Platinum Guild International and the Silver
Promotion Service.

The Jewelers of America Supplier Members featured at the Fine Jewelry
Preview included: Alex Woo, Alexandra Mor, Art Jeweller, Bree Richey
Designs, C.J. Recht, Claudia Endler, Gumuchian, Ivanka Trump Fine
Jewelry, Jemily, Jewels of Ocean, Just Jules, K. Brunini, Kamari
Silver, Mark Patterson, Mattioli, Mijou Jewelry, Orlanda Olsen, Pamela
Huizenga, Pancis Gems, Stuller, Suzy Landa, Syna Jewels and ZAIKEN
Jewelry.

About Jewelers of America

Jewelers of America (JA) is the national trade association for
businesses serving the fine jewelry retail marketplace, with the
primary purpose of improving consumer confidence in the jewelry
industry. JA's consumer education arm, Jewelry Information Center
(JIC), provides public relations and marketing services on behalf of
the fine jewelry and watch industry. JIC's website, www.JIC.org, is the
online source for fine jewelry and watch information, trends and
shopping tips. Visit www.jewelers.org and www.JIC.org for more
information.

Courtesy Of :

Lauren Thompson
         Communications Manager
         lthompson@jewelers.org
                     (646) 658-5817      

Check out JANELLE MONÁE featured in the September issue of VANITY FAIR!