Shail K. Fall 2013 Collection Launch

Upscale, Contemporary Dressmaker Shail K. 

Reveals Fall 2013 Collection

Designer Channels Punk, Gatsby Fashion Movement  

Add some sass and flair to your wardrobe with Shail K.’s Fall 2013 Collection of flirty, feminine frocks. Drawing nuances from fashion and pop-culture’s latest influences, the new Fall 2013 Collection successfully combines the sophistication of Gatsby’s Daisy Buchanan with the Met Gala’s vision of posh punk.

Designer Kimi Verma, fashion/business entrepreneur and beauty pageant veteran, is passionate about delivering high-fashion style at a contemporary price point. For Fall 2013, Verma mixes the iconic female fashion of the Roaring Twenties with the sophistication and confidence of a modern-day woman. With a true understanding of quality and cut, Shail K.’s Fall 2013 Collection empowers every woman to embrace her inherent femme fatale.

This season’s collection reminds its wearers that they are bold and unique. Intricate, hand-stitched beading-matched along perfectly with a balanced color palette, ensure that your inner rock-star shines through as you enter the room. Classic silhouettes, both long and short, are kept edgy with deep v-necks, asymmetrical sleeves, and surprising seams and embroidery. Weather you find your inner-glam in classic colors like black, champagne, and white or in eye-catching bolds like emerald, rich red, and royal blue, you'll be sure to turn heads wearing Shail K.

COLLECTION FAVORITES (from left to right)
Garden Party Mini – Cutouts designed to tease your décolleté mixed with a sweetheart neckline and cap sleeves come together in this beautifully sculpted cocktail dress to deliver the perfect mix of sexy and sweet. The hand-beaded pattern creates an eye-catching look, and the colors compliment every skin tone. (Style #KL3240)
Sassy Sweetheart – With a new beaded design and sweetheart neckline, there is nothing about this emerald green dress that you won’t love. The fitted silhouette makes this mini a jaw-dropper made for any occasion with a dress code. (Style #KL3214)
Roaring Twenties Goddess – This gorgeous, unique tunic dress adorned with gold trim and a magnificent hand beaded pattern on the skirt is made to channel the Twenties with an exotic flair. Graceful and elegant, this dress will bring out the goddess inside! (Style #KL3202)
Born in BodyCon – Angles of sophistication. This dress takes the simple, fitted, strapless cocktail dress and turns it into a one of a kind showstopper! The angled neckline, unique to Shail K, leaves a little something to be desired. (Style #KL3837)
Queen V – An alluring mixture of class and sass! This style captures the eye with its simple design, but bold sequin pattern. The deep v-neck and tailored shape make this long sleeve dress a statement of its own. (Style #KK3138)

About Shail K.
Specializing in upscale, contemporary designs, Shail K is a fabulous source for special occasion dressing: red carpet, evening, prom, pageant and wedding fashion. Shail K dresses are available at boutiques nationwide and retail from $160-400 for cocktail dresses, $300-800 for long dresses and $1,000+ for custom pageant gowns. Sizes range from 0-16, and custom gowns can be made to accommodate larger sizes. For a complete list of retail locations, please visit www.shailkusa.com.

Keep Up With Shail K. 
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SHAIL K. Launch

Bold, Sexy and Contemporary Chic

Designer and Actress Kimi Verma Launches a New Line of Year Round Dresses

LOS ANGELES -  August 8, 2012 – Indian beauty queen, actress and designer Kimi Verma is enjoying her new lifestyle as an entrepreneur. Verma honed her skills from years of designing for others, being a student of global fashion, as well as participating in pageants and cinema. Building on her knowledge of elegant dresses and how to make a women feel amazing is ready to take the fashion world by storm with her newly launched brand

 – SHAIL K.

“I want to bring the elegant style of handmade silk dresses to women in the United States at a price point they can afford, “ she said.

Through her years of experience in the industry Verma has gained a remarkable ability to create flattering dresses for every body type. Shail K. has special dresses for every occasion: evening dresses for a night on the town, beautiful homecoming dresses for the upcoming school year, sexy cocktail dresses that make an impression and long gowns that provide that extra touch of glamour.

Verma launched the Shail K. brand just a few months ago and it is already rapidly expanding its popularity in the U.S. and the International markets. The line is being showcased at several upcoming trade shows including the August Atlanta Apparel and World of Prom from August 9 through 13.

The current line is already available in some of the more exclusive retailers across the Unites States and the fall line is ready to ship. To join the rapidly growing list of retailers representing this bold new line or for more information about the Shail K. line, visit their website atwww.shailkusa.com, follow them on Twitter at @shailkusa or stop by their booth at an upcoming trade show.