Beginning February 7th, T-Tech by Tumi will launch a shop-in-shop in The Earnest Sewn Co. NYC Meatpacking location for six months. Built with the same innovative design excellence as the T-Tech by Tumi product, the in-store presentation is modeled after reclaimed wood and wrought iron metal materials. This 250 square-foot Gallery space will showcase a selection of travel, business and day bag collections, along with tech accessories and outerwear.
“Innovation is not always new product, but it is new approaches,” says Dara Levine, Brand Manager for T-Tech by Tumi. “The collaboration of the Earnest Sewn and T-Tech by Tumi brands is a natural fit and aligns design innovation, quality, and on-trend direction. We feel a true partnership in working with them.”
Designed for the “brand-formists,” T-Tech by Tumi offers a sense of modernity and relevant design to the consumer that embraces a more casual business style. The T-Tech by Tumi brand provides a low-touch balance to a high-tech lifestyle as seen in its collections, materials and overall aesthetic. Delivering innovative silhouettes, exclusive hardware and real-world functionality T-Tech by Tumi appeals to the consumer that is consciously aligned with the latest trends. T-Tech by Tumi maintains Tumi’s unparalleled heritage of quality, customer service and dependability but with a more youthful, trend driven attitude.
|About Earnest Sewn:|
Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia. For more about Earnest Sewn, visit www.earnestsewn.com
Tumi is the leading international brand of premium travel, business and lifestyle accessories. Tumi’s heritage of design excellence is one that appeals to the world’s most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 65 countries. Tumi’s success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about Tumi, visit www.tumi.com