The Earnest Sewn Introduces Malibu Outpost

FOR IMMEDIATE RELEASE

The Earnest Sewn Introduces Malibu Outpost

NEW YORK - April 10, 2012- "Quality" is not often associated with the word, "cheap," but The Earnest Sewn Co.'s "Outpost" has introduced a space to get a premium denim brand for a bargain. Starting this month, Earnest Sewn's off-priced 300 square foot Outpost will embrace their full-priced retail store at the Malibu Country Mart with discontinued pieces from past seasons at prices as low as $99.00. "We always pride ourselves in doing something different, and no one at the Malibu Country Mart is doing this," says Retail Director, Brandon Gladden. With all of the competition out there, Gladden hopes to extend the five month Outpost into a full-time installation; www.earnestsewn.com.

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The Earnest Sewn Co. Sweetens it Up with Cotton Candy!

FOR IMMEDIATE RELEASE

 The Earnest Sewn Co. Sweetens it Up with Cotton Candy!
  
NEW YORK- February 23, 2012-  The Earnest Sewn Co. sweetens it up with Cotton Candy! Creative Director, Benjamin Talley Smith, recently released the mid-rise skinny Esra jean in a vivacious series of brights this Spring, and has now evolved it with an encore debuting his limited edition, Cotton Candy jean! "Although I'm excited for the launch of the brights series, I wanted to put a spin on the colored denim trend, and introduce something cool and original to the market. A jean only some can pull off. I love that each cotton candy jean has a different blueprint of color stain, making no two pairs the same," says Smith. The pastel blue & pink Harlan jean is available at Anthropologie and at www.earnestsewn.com for a limited time only; $210.   



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Jessica Alba in Earnest Sewn!

 Jessica Alba in Earnest Sewn!

NEW YORK - February 16, 2012- Jessica Alba was spotted in Earnest Sewn jeans while hitting the streets of NYC yesterday. Alba mastered the color block look in her Earnest Sewn Esras in Kelly Green, available for pre-order at http://www.earnestsewn.com/ ($178). Earnest Sewn Brights launched this month with Esras offered in Hot Pink, Hot Red, Bright Blue and Bright Orange. 

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The Earnest Sewn Co. Colors Outside the Lines



The Earnest Sewn Co. Colors Outside the Lines
NEW YORK- January 27, 2012-  The Earnest Sewn Co. will launch their staple high-waisted skinny Esra jean in a vivacious series of colors for Spring.  Creative Director, Benjamin Talley Smith, introduces Neon Pink, Kelly Green, Blue, Orange, and Red, which will hit stores in March. Smith’s favorite? “The neon pink! It offers a more feminine approach to the denim market.” And the runner up? “Bright Orange; it's the original thread accent color Earnest Sewn has used since day one. But the kelly green is pretty cool too." The jeans are available for pre-order in The Earnest Sewn Co. Meatpacking District location (821 Washington St) now and will be available for pre-order on the web mid-February; www.earnestsewn.com. 



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The Earnest Sewn Co. to Collaborate with T-Tech by Tumi for Spring 2012 Tote



The Earnest Sewn Co. to Collaborate with T-Tech by Tumi for Spring 2012 Tote

NEW YORK – January 26, 2012 –  Premium denim clothier, The Earnest Sewn Co., and T-Tech by Tumi, the trend-focused travel lifestyle brand, have teamed up to celebrate their respective expertise in denim and bag design to create a utilitarian waxed cotton and selvage denim bag. Launching April 2012, the collaborative tote will be available at select The Earnest Sewn Co. retail stores in New York and California for $125. Organized pockets, an exclusive T-Tech Essential Gear logo and the convenience of Tumi Tracer® Product Recovery Program are packed inside this carryall.   The daily use and natural wear creates custom markings on the waxed cotton material, allowing the user to define the look of the bag.

“By using waxed cotton, the launch of the new T-Tech by Tumi line shows a similar aesthetic to Earnest Sewn,” says Benjamin Talley Smith, Creative Director of The Earnest Sewn Co. “We worked with them to draw in some Earnest detailing by using our unique Japanese selvage and signature thread detailing. The company has always been about beauty in the details and this collaboration bag embodies what Earnest Sewn is all about.”

Beginning February 7th, T-Tech by Tumi will launch a shop-in-shop in The Earnest Sewn Co. NYC Meatpacking location for six months. Built with the same innovative design excellence as the T-Tech by Tumi product, the in-store presentation is modeled after reclaimed wood and wrought iron metal materials. This 250 square-foot Gallery space will showcase a selection of travel, business and day bag collections, along with tech accessories and outerwear.

“Innovation is not always new product, but it is new approaches,” says Dara Levine, Brand Manager for T-Tech by Tumi. “The collaboration of the Earnest Sewn and T-Tech by Tumi brands is a natural fit and aligns design innovation, quality, and on-trend direction. We feel a true partnership in working with them.”

Designed for the “brand-formists,” T-Tech by Tumi offers a sense of modernity and relevant design to the consumer that embraces a more casual business style. The T-Tech by Tumi brand provides a low-touch balance to a high-tech lifestyle as seen in its collections, materials and overall aesthetic. Delivering innovative silhouettes, exclusive hardware and real-world functionality T-Tech by Tumi appeals to the consumer that is consciously aligned with the latest trends. T-Tech by Tumi maintains Tumi’s unparalleled heritage of quality, customer service and dependability but with a more youthful, trend driven attitude. 

About Earnest Sewn:
Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia. For more about Earnest Sewn, visit www.earnestsewn.com
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About Tumi:
Tumi is the leading international brand of premium travel, business and lifestyle accessories. Tumi’s heritage of design excellence is one that appeals to the world’s most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 65 countries. Tumi’s success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about Tumi, visit www.tumi.com
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Katie Holmes in Earnest Sewn!

Katie Holmes in Earnest Sewn!

LOS ANGELES - November 7, 2011

 Katie Holmes was spotted in Earnest Sewn jeans while grabbing lunch in New York City today. The fashion-icon looked sophisticated and classy in her Esra skinny jeans in Sadie, $198.00; http://www.earnestsewn.com/. 

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Earnest Sewn To Donate 10% of Men's Winston Twill Pant Sales to American Diabetes Association

 Earnest Sewn To Donate 10% of Men's Winston Twill Pant Sales to American Diabetes Association

NEW YORK – November 7, 2011- Earnest Sewn introduces a fresh new take on a twill pant, the Winston, and is donating 10% of sales from their NYC stores to American Diabetes Association in honor of Diabetes Awareness Month.  Earnest Sewn Designer, Benjamin Talley Smith says, “the Winston is the evolution of the best selling Fulton Twill program for Fall. I live in denim, it's my life, but for the holidays the Winston is the perfect alternative to jeans you can wear home to your family or out to sophisticated events, but still feel comfortable. The Fall trouser is a Relaxed Slim Slant Pocket Pant, unique with a Chino Back pocket and Turkish Stretch Twill and comes in the festive shades of Shadow, Moss & Cayenne" and will promote funds for the entire month of November at Earnest Sewn’s Meatpacking & Lower East Side stores; $198, http://www.earnestsewn.com/.

November is American Diabetes Month, a time to encourage all to make lifestyle changes to reduce the risk of being diagnosed with the chronic but manageable disease. Nearly 26 million Americans today are living with diabetes, a disease that can lead to heart attacks, strokes, blindness and kidney failure if left untreated or improperly managed. Every 17 seconds someone is diagnosed with diabetes and research shows that the disease kills more people each year than breast cancer and AIDS combined. The American Diabetes Association leads the fight against the deadly consequences of the disease. The organization funds research to prevent, cure and manage diabetes and delivers services to hundreds of communities; www.diabetes.org.  

Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs  and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia.

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Maria Menounos in Earnest Sewn!

Maria Menounos in Earnest Sewn!

LOS ANGELES - October 25, 2011

Maria Menounos was spotted in Earnest Sewn jeans while taping EXTRA in NYC. 

The TV beauty waved hello in her Earnest Sewn Harlan 430 jeans in Tina, $198.00; http://www.earnestsewn.com/. 

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Meg Ryan & John Mellencamp Shop Earnest Sewn

 Meg Ryan & John Mellencamp Shop Earnest Sewn!

NEW YORK - October 12, 2011- Meg Ryan & John Mellencamp were spotted shopping at Earnest Sewn's Meatpacking store in NYC yesterday. Meg left with a handful of new Earnest Sewn Fall pieces, including a pair of Winston jeans in Shadow, Fulton Twill jeans in Chocolate, and an assortment of Earnest Sewn t-shirts and sweaters; http://www.earnestsewn.com/. 

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Ashley Olsen in Earnest Sewn!

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Ashley Olsen in Earnest Sewn!

LOS ANGELES - October 7, 2011

 Ashley Olsen was spotted wearing her custom fitted Earnest Sewn jeans while dashing into her hotel in Paris. The young fashion icon wore a pair of custom fit skinny jeans in Daija (price upon request); http://www.earnestsewn.com/. 

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Earnest Sewn to Launch a Limited Edition "Golden Ticket" Jean- The “Newport”

Earnest Sewn to Launch a Limited Edition "Golden Ticket" Jean- The “Newport”

NEW YORK- September 29, 2011- Earnest Sewn will launch a Limited Edition "Golden Ticket" jean in conjunction with the opening of the Fashion Island Store in Newport Beach tomorrow. The jean, called the “Newport,” will be a sophisticated over dye black micro flare jean, the first of its style for Earnest Sewn. It will be the debut of Earnest Sewn’s “Golden Ticket” capsule collection that uses 24K gold buttons, rivets and a gold foil screen print. This jean will be made in a limited edition of 50pcs at $198 each, specifically for the store launch on September 30^{th .}  

The "Golden Ticket" concept is something Smith plans to introduce going forward starting with the “Newport” jean. The concept is based on Earnest Sewn delivering one specific jean each season using this hardware as a specialty item for a luxury market. This concept was introduced in Earnest Sewn’s first ever season: one jean in every cut of 1000pcs was snuck in with gold hardware and Smith has now evolved this idea by designing a limited edition “Golden Ticket” jean every season. Smith says, “The ‘Newport’ jean will be the first “Golden Ticket” jean and will be the launch of an Earnest Sewn micro flare. I think it’s the perfect jean for the Fashion Island customer and should be a great launch of this new fit. I’m excited to bring something new to the market with the added value of the “Golden Ticket” packaging."

 As the new Creative Director for Earnest Sewn, Benjamin Talley Smith’s initiative is to develop and grow Earnest Sewn women’s collection with improved fit and innovative washes while spearheading collaborations, similar to the current design partnership with Lacoste. His perfect understanding of the brand’s heritage will contribute to cultivating Earnest Sewn’s strong lifestyle identity. His overwhelming commitment to product quality will remain true to the pride in workmanship as well as authenticity. Smith’s first complete collection will be Fall 2012.

Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia; http://www.earnestsewn.com/.  

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Earnest Sewn To Open Its Second West Coast Store in Newport Beach, California’s Fashion Island

LOS ANGELES- August 31, 2011- Following the continued success of the brands concept/lifestyle flagship store in New York’s Meatpacking district, Lower East side and Malibu, CA locations, The Earnest Sewn Co. is opening its 4^th corporate retail location as part of their overall retail expansion plan.

The second West Coast store will open in Newport Beach, California’s ‘Fashion Island’ on October 1^st 2011. Fashion Island is a key luxury shopping destination for fashion savvy residents and its many business driven neighbors located throughout Newport Beach, CA. To celebrate the opening, Earnest Sewn will be throwing a VIP kick-off party Friday, September 30^th from 7-10pm with catering by Nirvana Grille, Cocktails, and live DJ. Earnest Sewn will also be offering 25% off all merchandise.
 

Located at 1075 Newport Center Dr. the free standing store will encompass a complete interior redesign, remaining true to the company’s American heritage store concept while allowing for the space to represent the California lifestyle. The store’s interior, much like the other three locations will have genuine industrial fixtures and artifacts from the early 1900s, as well as introduce a few distinctly ‘New York City’ design concepts into the eclectic mix of architectural styles currently featured in Fashion Island. It is an ideal location for the brand to continue to build their West coast visibility and cater to much of its existing clientele.

The 2,200 sq foot store will showcase the Earnest Sewn denim and sportswear collection for men, women and kids as well as key vendors that carry the lifestyle tradition from accessories and footwear to home accents and pet accessories.

Earnest Sewn is planning to continue its retail concept store expansion by adding an additional 10-15 stores in key cities around the world over the next 24 months.

Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia.

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Michele Marie PR to Now Represent Earnest Sewn

LOS ANGELES - August 25, 2011 

 To celebrate Fashion’s Night Out, Earnest Sewn will be offering 25% off at their Malibu Store in CA, and SL cocktails and music at their Meatpacking store in NYC. Please RSVP to kim@michelemariepr.com if you would like to attend. RSVP is mandatory; www.earnestsewn.com.

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