Earnest Sewn to Launch a Limited Edition "Golden Ticket" Jean- The “Newport”
NEW YORK- September 29, 2011- Earnest Sewn will launch a Limited Edition "Golden Ticket" jean in conjunction with the opening of the Fashion Island Store in Newport Beach tomorrow. The jean, called the “Newport,” will be a sophisticated over dye black micro flare jean, the first of its style for Earnest Sewn. It will be the debut of Earnest Sewn’s “Golden Ticket” capsule collection that uses 24K gold buttons, rivets and a gold foil screen print. This jean will be made in a limited edition of 50pcs at $198 each, specifically for the store launch on September 30th .
The "Golden Ticket" concept is something Smith plans to introduce going forward starting with the “Newport” jean. The concept is based on Earnest Sewn delivering one specific jean each season using this hardware as a specialty item for a luxury market. This concept was introduced in Earnest Sewn’s first ever season: one jean in every cut of 1000pcs was snuck in with gold hardware and Smith has now evolved this idea by designing a limited edition “Golden Ticket” jean every season. Smith says, “The ‘Newport’ jean will be the first “Golden Ticket” jean and will be the launch of an Earnest Sewn micro flare. I think it’s the perfect jean for the Fashion Island customer and should be a great launch of this new fit. I’m excited to bring something new to the market with the added value of the “Golden Ticket” packaging."
As the new Creative Director for Earnest Sewn, Benjamin Talley Smith’s initiative is to develop and grow Earnest Sewn women’s collection with improved fit and innovative washes while spearheading collaborations, similar to the current design partnership with Lacoste. His perfect understanding of the brand’s heritage will contribute to cultivating Earnest Sewn’s strong lifestyle identity. His overwhelming commitment to product quality will remain true to the pride in workmanship as well as authenticity. Smith’s first complete collection will be Fall 2012.
Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia; http://www.earnestsewn.com/.