LOS ANGELES – September 1, 2011
Celebrity t-shirt emporium Junk Food Clothing partners with St. Vincent Meals On Wheels to feed with fashion through “Cart for a Cause”. The Junk Food “Cart for a Cause” truck will be parked on Rodeo Drive during Fashion’s Night Out on Thursday, September 8, and the first 100 diners will receive complimentary Junk Food tees with their celebrity chef-crafted meals.
The revolutionary “Cart for a Cause” program was created to significantly help people in need by simply doing what we do every day: Eat. S.V.M.O.W. has partnered with world-renown chefs (including Nobu Matsuhisa, Wolfgang Puck, and Salvatore Marino) and socially minded-companies to offer a chef-curated roving meal cart throughout major corporate and leisure centers in Los Angeles where 100% of the proceeds benefit the St. Vincent Meals on Wheels program communicated through CFAC’s Twitter and Facebook Pages. For just $10, a customer gets a freshly prepared gourmet meal, healthy beverage, and snack/dessert served on eco-friendly dinnerware. The program is one-for-three: Every meal sold feeds a homebound senior citizen for an entire day (three full meals). The cart consistently sells out meals each day and has become an extremely popular food option in the Los Angeles area.
Over 5 million seniors are at risk for hunger in the US. St. Vincent Meals on Wheels is the largest chapter of Meals on Wheels in the US and serves over 4,700 meals per day.http://www.stvincentmow.org/
Junk Food’s collaboration for Fashion Night Out marks the truck’s first collaboration with a fashion designer. “We are incredibly proud to extend our philanthropic partnership with St. Vincent Meals on Wheels through this fun activity. Food and companionship are the two fundamental human needs and this organization does this 4,700 times a day throughout LA” says Andrei Najjar, VP Marketing for Junk Food; http://www.junkfoodclothing.