Thursday, September 1, 2011

Fashion’s Night Out Rodeo Drive: Junk Food Clothing Feeds with Fashion as first guest fashion designer on “Cart for a Cause”

LOS ANGELES – September 1, 2011 
Celebrity t-shirt emporium Junk Food Clothing partners with St. Vincent Meals On Wheels to feed with fashion through “Cart for a Cause”. The Junk Food “Cart for a Cause” truck will be parked on Rodeo Drive during Fashion’s Night Out on Thursday, September 8, and the first 100 diners will receive complimentary Junk Food tees with their celebrity chef-crafted meals.

The revolutionary “Cart for a Cause” program was created to significantly help people in need by simply doing what we do every day: Eat. S.V.M.O.W. has partnered with world-renown chefs (including Nobu Matsuhisa, Wolfgang Puck, and Salvatore Marino) and socially minded-companies to offer a chef-curated roving meal cart throughout major corporate and leisure centers in Los Angeles where 100% of the proceeds benefit the St. Vincent Meals on Wheels program communicated through CFAC’s Twitter and Facebook Pages. For just $10, a customer gets a freshly prepared gourmet meal, healthy beverage, and snack/dessert served on eco-friendly dinnerware.  The program is one-for-three: Every meal sold feeds a homebound senior citizen for an entire day (three full meals).  The cart consistently sells out meals each day and has become an extremely popular food option in the Los Angeles area.

Over 5 million seniors are at risk for hunger in the US. St. Vincent Meals on Wheels is the largest chapter of Meals on Wheels in the US and serves over 4,700 meals per day.

Junk Food’s collaboration for Fashion Night Out marks the truck’s first collaboration with a fashion designer.  “We are incredibly proud to extend our philanthropic partnership with St. Vincent Meals on Wheels through this fun activity.  Food and companionship are the two fundamental human needs and this organization does this 4,700 times a day throughout LA” says Andrei Najjar, VP Marketing for Junk Food;

Junk Food Clothing with also be partnering with Saks Fifth Avenue in Beverly Hills to launch the first-ever line of ‘Scan To Give’ T-shirts, benefitting the St. Vincent Meals on Wheels Foundation during Fashion’s Night Out from 6-10pm at Saks Mens. Shoppers will have the unique opportunity to use their smartphone to scan the tee, launching a customized PromoJam mobile experience with exclusive content. By texting “MEALS” to 20222, fashion enthusiasts can donate $5 to the Saint Vincent Meals on Wheels Foundation and make a difference from their mobile phone. To share the experience further on social media, they can easily “LIKE” each partner brand on Facebook. 

The ‘Scan To Give’ T-shirts will be available for the first time ever on September 8th during Saks Fifth Avenue Beverly Hills’ invitation-only Fashion’s Night Out event for $45, with 100% of the profits benefiting the Saint Vincent Meals on Wheels Foundation. The evening will be dedicated to featuring young professionals and select fashion brands making a change in the community.

About Junk Food Clothing:
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market.  Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world.  A fully-owned subsidiary of Delta Apparel Inc. (AMEX: DLA), Junk Food is a licensing powerhouse with distribution rights to over 80 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods.