ELITE DIVAS FASHION: Celebrities Celebrated Fashion’s Night Out with the launch of Junk Food’s Innovative Scan to Give T-shirt at Saks Fifth Avenue Beverly Hills to benefit St. Vincent Meals on Wheels Foundation!

Monday, September 12, 2011

Celebrities Celebrated Fashion’s Night Out with the launch of Junk Food’s Innovative Scan to Give T-shirt at Saks Fifth Avenue Beverly Hills to benefit St. Vincent Meals on Wheels Foundation!

Celebrities Celebrated Fashion’s Night Out with the launch of Junk Food’s Innovative Scan to Give T-shirt at Saks Fifth Avenue Beverly Hills
to benefit St. Vincent Meals on Wheels Foundation!

LOS ANGELES – September 9, 2011 – Celebrities including 90210's Shenae Grimes, X-Men's Dania Ramirez, Patrick Swarzenegger, Celebrity Apprentice's Hope Dworaczyk, Disney's Kyle Massey & Chris Massey (who posed with Junk Food President, Ron Wagenseil), Alphas' Azita Ghanizada, Spencer Boldman, and Necessary Roughness' Hannah Marks came to celebrate Fashion’s Night Out with Junk Food Clothing and Promo Jam at Saks Fifth Avenue in Beverly Hills last night. Junk Food launched the first-ever line of ‘Scan To Give’ T-shirts with a heart, benefitting the St. Vincent Meals on Wheels Foundation, and also debuted its Junk Food Originals premium line in a stylized Junk Food/Saks pop-up.

Celebrating the night’s theme of fashion and technology, the celebrity T-shirt emporium Junk Food Clothing designed an exclusive line of Saks Fifth Avenue “Feed with Fashion” digital tees. Each shirt was stylishly embedded with PromoJam’s social media QR code technology to give back in a novel way to St. Vincent Meals On Wheels.

At the event, shoppers had the unique opportunity to use their smartphone to scan the tee, launching a customized PromoJam mobile experience with exclusive content. By texting “MEALS” to 20222, fashion enthusiasts could donate $5 to the Saint Vincent Meals on Wheels Foundation and make a difference from their mobile phone. To share the experience further on social media, they could easily “LIKE” each partner brand on Facebook.

The ‘Scan To Give’ T-shirts were available for the first time ever last night during Saks Fifth Avenue Beverly Hills’ invitation-only Fashion’s Night Out event for $45, with 100% of the profits benefiting the Saint Vincent Meals on Wheels Foundation. The evening was dedicated to featuring young professionals and select fashion brands making a change in the community.

The revolutionary tee will be available for a limited time only to the public, and can be purchased at http://junkfoodclothing.com throughout the holiday season.

This tech-meets-fashion tee is the official launch of Junk Food Clothing and PromoJam’s social QR code shirts, with more tees to be announced soon. Each QR code tee is compatible with iPhone, Android and Blackberry 6 & 7.