Thursday, September 1, 2011

Earnest Sewn To Open Its Second West Coast Store in Newport Beach, California’s Fashion Island

LOS ANGELES- August 31, 2011- Following the continued success of the brands concept/lifestyle flagship store in New York’s Meatpacking district, Lower East side and Malibu, CA locations, The Earnest Sewn Co. is opening its 4th corporate retail location as part of their overall retail expansion plan.

The second West Coast store will open in Newport Beach, California’s ‘Fashion Island’ on October 1st 2011. Fashion Island is a key luxury shopping destination for fashion savvy residents and its many business driven neighbors located throughout Newport Beach, CA. To celebrate the opening, Earnest Sewn will be throwing a VIP kick-off party Friday, September 30th from 7-10pm with catering by Nirvana Grille, Cocktails, and live DJ. Earnest Sewn will also be offering 25% off all merchandise.
Located at 1075 Newport Center Dr. the free standing store will encompass a complete interior redesign, remaining true to the company’s American heritage store concept while allowing for the space to represent the California lifestyle. The store’s interior, much like the other three locations will have genuine industrial fixtures and artifacts from the early 1900s, as well as introduce a few distinctly ‘New York City’ design concepts into the eclectic mix of architectural styles currently featured in Fashion Island. It is an ideal location for the brand to continue to build their West coast visibility and cater to much of its existing clientele.

The 2,200 sq foot store will showcase the Earnest Sewn denim and sportswear collection for men, women and kids as well as key vendors that carry the lifestyle tradition from accessories and footwear to home accents and pet accessories.

Earnest Sewn is planning to continue its retail concept store expansion by adding an additional 10-15 stores in key cities around the world over the next 24 months.

Founded in 2004, the Earnest Sewn Co is a privately held company. Established as one of the finest denim and lifestyle luxury brands, Earnest Sewn designs and manufactures its iconic denim in Los Angeles, CA and wholesales and retails premium denim and sportswear for men, women and kids globally through corporate retail stores, National Department Stores and key specialty accounts in the USA, Canada, UK, Japan and Australia.