Saturday, February 18, 2012

John Varvatos Eyewear Introduces Limited Edition V908 Guitar Pick Sunglasses

John Varvatos Eyewear Introduces Limited Edition V908 Guitar Pick Sunglasses

LOS ANGELES- February 15, 2012- From the man who loves rock’n’roll comes a handcrafted piece of indispensable gear that strikes at the heart of any stage-rocking guitarist: the limited edition, guitar pick-enhanced John Varvatos V908 sunglasses. In the ideal jam session of function and fashion, these bold sunglasses are designed with a slot in each temple that securely holds a custom John Varvatos guitar pick, doubling as an iconic style element and musician’s tool.

With only 200 hand-numbered pieces, this masculine silhouette is ingenuously constructed from two rich layers of acetate for the discerning musician, furnishing the wearer with two things he should never be without- his guitar picks and his style. Each frame comes with four picks emblazoned with the John Varvatos signature hallmarks, in classic gun metal and an edgy ox-blood red.

About John Varvatos:
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos.  The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007.  The collection is distributed in freestanding John Varvatos boutiques across the US and online, as well as in better department stores throughout the world. Visit us at or join us on Facebook:

About REM Eyewear
Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the UK. REM's portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve luxury division includes menswear designer John Varvatos and luggage company Tumi. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director).
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