Monday, March 25, 2013

Ann Taylor Opens New Concept Store at Scottsdale Fashion Square in Scottsdale, Arizona



THERE’S A NEW ANN IN TOWN
 Ann Taylor Opens New Concept Store at Scottsdale Fashion Square in Scottsdale, Arizona

NEW YORK, NY, MAY 3, 2013 – Ann Taylor announces the grand opening of its new concept store in Scottsdale at Scottsdale Fashion Square on Friday, May 3. The brand recently opened other redesigned stores in Arizona at Kierland Commons in Scottsdale, at Baltimore Fashion Park in Phoenix, at La Encantada in Tucson, and at Chandler Fashion Center in Chandler.
“Our new stores are a reflection of our fashion forward direction – designed to address the needs of today’s women,” said Lisa Axelson, Ann Taylor Creative Director and a member of the Council of Fashion Designers of America (CFDA). “The stores are light, modern, feminine, and showcase the full collection in a way that makes women feel comfortable and welcome.”
“Ann Taylor is really changing things up, giving us more of what we love—more fashion and more choices, in a setting that’s super chic and inviting,” added brand ambassador Kate Hudson about the new store design.The new boutiques are inspired by a stylish home and provide an intimate shopping experience. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet. Special attention was also given to the design of the styling rooms, which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back-lit mirrors. At the front of the store, Lisa’s favorite looks of the season greet the client and help with ward-robing and styling ideas. Dedicated expert stylists are available for both walk-ins and appointments to assist clients in 
putting together perfect individualized looks for any occasion, making shopping easy and fun.
Ann Taylor’s rich heritage has always been synonymous with iconic style for modern working women. Having evolved throughout the decades to meet women’s changing needs, aspirations and roles, today Ann Taylor is defined by a unique balance of fashion and career-wear for women of substance and style across every generation.For more information, visit: 

About Ann Taylor
Ann Taylor defines what it means to be chic, smart and sophisticated. Always relevant, always stylish—Ann Taylor offers beautiful, refined, wear-now pieces designed for how women live today. Ann Taylor operates 275 stores across the United States, as well as an e-commerce website at www.anntaylor.com.
 Ann Taylor is a division of ANN INC. 
(NYSE: ANN).
Media Contact: Ashley Julian
Krupp Kommunications
646.797.2041






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