GMC, , CELEBRATES EPIC SHOWDOWN WITH DIGITAL VIDEO AD CAMPAIGN GMC
Finds itself in the unique position of being the official vehicle of both championship teams: the Denver Broncos and the Carolina Panthers. To celebrate their epic match-up this weekend, GMC is releasing a new digital video ad campaign that gives fans an inside glimpse of Broncos’ and Panthers’ players while inside the 2016 GMC Sierra Denali HD and Yukon Denali. These exclusive videos go live on gmc.com and GMC social channels on February 4th leading up to the big game. “We were excited that both of our sponsored teams survived the gauntlet of the playoffs to make it to the big game,” said Tony DiSalle, U.S. Vice President of Buick and GMC Marketing. “We hope our digital ad campaign will offer fans a unique look into these great players’ mindsets and what makes them so driven.” Inside the campaign: Shot inside the 2016 GMC Sierra Denali HD and Yukon Denali, the vignettes feature the football stars utilizing tablets to read questions fans posted to GMC’s twitter and Facebook pages. Through the available in-vehicle 4G LTE Wi-Fi hotspot connectivity, the players respond to questions around how they get ready for the big game, what motivates them, and their perspective on what it takes to be the best. The campaign gives fans the chance to find out what the players really think in the run up to the big game. The Carolina Panthers’ videos feature cornerback Josh Norman and running back Jonathan Stewart filmed in the 2016 GMC Yukon Denali. The Denver Broncos’ videos include defensive end Derek Wolfe and wide receiver Emmanuel Sanders filmed in the 2016 GMC Sierra Denali HD. Alongside fan questions, behind-the-scenes interviews were captured where each of the players share a variety of personal insights into how they mentally prepare for game day and what being in the biggest game of the year means to them.