Benicio Del Toro Pokes Fun at his Celebrity Status as the New Global Face of Heineken®
On Monday, Heineken® unveiled a new campaign known as "There's more behind the star."
The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. This is the first time the Oscar winner has served as a brand spokesperson and the spots will air in 70+ markets internationally in both English and Spanish. The humorous spots see Del Toro comparing what is behind his own 'star' status to specific stories behind the legendary Heineken® brand.
Full Press Release :
http://www.prnewswire.com/news-releases/new-heineken-campaign-focuses-on-heritage-quality-and-stories-behind-the-star-300227416.html
PR Courtesy :
Ginny Grimsley
VP Media Director of KEF Media
Heineken
http://heinekenusa.com/
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