Monday, February 29, 2016

Benicio Del Toro : New Global Face of Heineken

Benicio Del Toro Pokes Fun at his Celebrity Status as the New Global Face of Heineken®   

On Monday, Heineken® unveiled a new campaign known as "There's more behind the star."

The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. This is the first time the Oscar winner has served as a brand spokesperson and the spots will air in 70+ markets internationally in both English and Spanish. The humorous spots see Del Toro comparing what is behind his own 'star' status to specific stories behind the legendary Heineken® brand.

Full Press Release :

PR Courtesy :

Ginny Grimsley
VP Media Director of  KEF Media