Official Press Release
LIGHT UP THE NIGHT WITH NEW
CHUCK II REFLECTIVE PRINT COLLECTION
Revolutionary Chuck II Unveiled With Inventive Light Reflecting Graphics
BOSTON, MASS. (FEBRUARY 29, 2016) – Following the successful Fall 2015 launch of the revolutionary Chuck II sneakers, Converse unveils the latest incarnation of the Chuck Taylor All Star II, the most forward-thinking Chuck Taylor in over one hundred years. Launching in Spring 2016, the Converse Chuck Taylor All Star II Reflective Print Collection continues the Chuck II journey, updated with a series of street-ready prints that bounce striking patterns when hit by bursts of light in low-light environments.
“When creating the latest version of our successful Chuck II sneaker, we were inspired by our consumers and being able to further enhance their creative and active lifestyles,” said Ryan Case, Converse Product Director. “With the Chuck II Reflective Print, we’ve given our consumers a sneaker that provokes personal style while enhancing visibility in low light, enabling them to do more of what they enjoy throughout the day or night.”
Designed and built for the next generation of creatives, the Chuck II Reflective Print sneaker combines the enhanced comfort of a Nike Lunarlon sockliner, nonslip padded tongue and micro-suede lining, with durable reflective print canvas uppers for added low light visibility and style. The exterior print details elevate Chuck Taylor’s most recognizable features with a fully embroidered All Star ankle patch, high foxing and monochrome matte eyelets. This new release reimagines two of Converse’s most iconic prints, Camouflage and Stars and will be available in both hi-top and ox silhouettes.
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