Bestselling "The Sirtfood Diet" Arrives in the U.S.

FOR IMMEDIATE RELEASE Contact Dalyn A. Miller Dalyn Miller Public Relations 617-504-6869 jason@dalynmillerpr.com EAT YOUR WAY TO RAPID WEIGHT LOSS AND A LONGER LIFE THE SIRTFOOD DIET by Aidan Goggins & Glen Matten March 2017 Discover the international diet sensation and scientifically proven weight loss secret used by A-list celebrities and super star elite athletes in THE SIRTFOOD DIET by Aidan Goggins, BPharm, MSc NutrMed & Glen Matten, MSc NutrMed (North Star Way; on sale March 7th, Hardcover $25.99), available for the first time in the United States. The world of nutrition science has been turned on its head after studies running 5 years on over 7,400 individuals showed that certain foods slashed diabetes and heart disease by an incredible 30%, prevented weight gain and halted early death – all independent of calorie, carbohydrate or fat intake.* I’m eating like a king these days thanks to The Sirtfood Diet. — Conor McGregor, two-weight world UFC champion Research shows these foods belong to a special group of plant foods called Sirtfoods, which activate a family of genes in the body, called sirtuins – the same genes activated by fasting and exercise. Foods belonging to this wonder group include walnuts, extra virgin olive oil, turmeric, strawberries, red wine, coffee, and dark chocolate. Nutritional medicine experts Aidan Goggins and Glen Matten tested a Sirtfood rich diet at their clinic in Britain’s most exclusive private members’ health club, KX, where members include Adele, Daniel Craig, Pippa Middleton, Madonna and several royals. Members experienced rapid fat loss of 7 pounds in 7 days, kept it off, and reported surges in wellbeing and energy. Celebrity trainer Pete Geracimo, whose clients include Adele and Pippa Middleton, recommends THE SIRTFOOD DIET as their secret weapon. In his compelling foreword, Geracimo discusses his clients’ demand for satisfying food that fuels a jet-setter lifestyle, gets and keeps them at a healthy weight, and ensures vibrant health and energy. I have put all my clients on The Sirtfood Diet and every one looks amazing now – no deprivation required. — Pete Geracimo, Adele’s long term & on tour trainer New York Times best-selling author Robb Wolf says that nothing has previously worked in the search of the ‘fountain of youth’, but perhaps we’ve been looking in the wrong place all along: “The Sirtfood Diet offers the answer to a longer healthier life.” Filled with inspirational case studies, easy-to-make recipes, and a maintenance plan for prolonged success, THE SIRTFOOD DIET shows you how you can lose 7 pounds in seven days and keep it off, while even gaining muscle. Harness the power of Goggins' and Matten's clinically-proven Sirtfood program to activate weight loss, reduce aches and pains, sleep better, improve mood, and cut the cravings. Effects of Traditional Diets vs. The Sirtfood Diet Traditional Diets Eat less and exercise more Forbid the foods you love Slow down metabolism Feel hungry Lose muscle and strength Less energy Temporary benefits The Sirtfood Diet Eat more and exercise less Indulge in the foods you love Speed up metabolism Feel satisfied Build muscle and strength Boundless energy Lifelong weight loss and health About the Authors Aidan Goggins, BPharm, MSc NutrMed, became a pharmacist and nutritionist driven by his own quest to cure his rare autoimmune disease. One of Europe’s most influential health experts, he has an added passion for sports nutrition, and successfully advises many of the world’s most elite athletes. He is a prominent media health pundit and an award-winning and bestselling author. Glen Matten, MSc NutrMed, holds a degree in nutritional medicine and has run successful clinics across the UK for over a decade. He collaborates closely with medical doctors, attracts clients from all over the world, and works with a number of celebrities. He is an established writer, makes frequent forays into the media, and is recognized as one of the top influencers in the UK food industry. Social Media Coordinates Facebook.com/thesirtfooddiet twitter.com/TheSirtfoodDiet Aidan Goggins Glen Matten THE SIRTFOOD DIET by Aiden Goggins & Glen Matten North Star Way March 2017 $25.99 US / $34.99 CAN Hardcover ISBN: 978-1-50116-377-7 * Multi Part Intervention Sirtfood Study – PREDIMED 7,400 Individuals Over 5 years 1. Estruch, et al. (NEJM, 2013)       2.Appel and Van Horn. (NEJM, 2013), 3. Ibarrola-Jurado, et al; (PLoS One, 2013)     4.Tresserra-Rimbau, et al (BMC medicine, 2014)  Study Conclusion: Sirtfood Rich Mediterranean Diet = 30% reduction in heart di