BETCHES KICK-OFF ‘SUMMER OF BETCHES’ CAMPAIGN
New York, New York (July 6th, 2017) - Betches, everyone’s favorite satirical
Betches, which started as a college blog in 2011 by Samantha Fishbein, Jordana Abraham and Aleen Kuperman, is now a viral social media and leading digital humor company. The Betches Instagram account alone sees a monthly increase in followers by 100,000 and within this past year their Instagram has grown by approximately 1.3 million followers.
Tapping into their loyal audiences, ‘ Summer of Betches’ is a campaign designed to engage local New Yorkers, while offering the social handle’s following a way to virtually participate in the activations by following along with its designated hashtag, #SummerofBetches.
As a leading millennial brand Betches knows the importance of engaging their audience and their latest campaign uses guerilla marketing techniques alongside a strong social activation.
So here's the where and how…
I Literally Can’t With This Traffic Right Now:
Follow the hot pink, Betches-branded Jitney to the Hamptons from June 26th to July 24th. Don’t let traffic get you down, sighting and sharing your Jitney photo on Instagram with hashtag #SummerofBetches will enter you to win that free trip for two to the luxurious all-inclusive UNICO 20°87° Hotel Riviera Maya.
I Literally Can’t With This Hangover Right Now:
Far superior to your average latte, this yet-to-be cliche espresso bar in China Town will be selling special edition vegan, rainbow pink lattes. Bring your latte-gram game for a chance to enter. The Good Sort: 5 Doyers St, New York, NY.
I Literally Need to Workout Right Now:
Detox and sweat-it-out with Exhale Soho, the exclusive fitness studio partnered with Betches for this summer campaign. Every Thursday in July, Exhale Soho will be offering a Betches class at 5:45pm. 'Barre So Hard’ and show your friends that summer bod. Exhale Studio: 40 Wooster St, 2nd Floor, New York, NY.
I Literally Can’t With My Split Ends Right Now:
Betches’ favorite Soho salon is giving away complimentary services along with a copy of their latest book, “I Had A Nice Time and Other Lies; How To Find Love And Shit Like That.” on July 19th Spoke & Weal: 147 Grand St, New York, NY.
I’m Literally Not in New York City Right Now:
Not in NYC, no problem. Get entered into the competition by shopping shopbetches.com and using the discount code: SUMMEROFBETCHES17 or upgrade your reading material with Betches’ two best-selling books, I Had A Nice Time And Other Lies...: How to find love & sh*t like that and Nice Is Just A Place In France
For more information on ‘Summer of Betches’ visit http://www.betches.com/
Betches was founded as a blog by college roommates Samantha Fishbein, Jordana Abraham and Aleen Kuperman in 2011. Betches is now a viral social media and leading digital humor brand for female millennials. The business includes a lucrative webpage, viral social media accounts, a podcast, a national comedy tour, an online shop - Shop Betches and the authoring of two best-selling books, I Had A Nice Time And Other Lies...: How to find love & sh*t like that and Nice Is Just A Place In France.
Special Thanks :