Sugar & Bruno Partners with Top Dance Celebrities for Street Wear Line

FOR IMMEDIATE RELEASEMay 2, 2011

Sugar and Bruno Partners with Top Dance Celebrities to Expand
to Fashion and Teen Street Wear Markets

The Dance Inspired Clothing Brand Expands with its 2011 Spring/Summer Collections

(May 2, 2011) Indianapolis, IN –  Sugar and Bruno, best known among the dance community for its “street” inspired dance clothing line, recently expanded with its 2011 Spring/Summer collection and the addition of several fashion forward street wear pieces.  Several of the fashion pieces were designed by their partner celebrities from the dance world: Chelsie Hightower (Dancing With the Stars), Stacey Tookey (Judge and Emmy Nominated Choreographer, So You Think You Can Dance (SYTYCD)), Keltie Colleen (Former Rockette, author, also known for her turn on The Bachelor), film and television actress Mollee Gray (Runner up, SYTYCD),Kent Boyd (Runner up, SYTYCD), and more.

“At first, we noticed dancers modifying their existing wardrobes to create their own unique look at practice and in performances,” said Steve Powers, COO of Sugar and Bruno, “They’d wear baggy jeans with burn out tees, and cut them up – whatever it took to make them stand out, and make the clothes functional for dance.”

Sugar and Bruno set out initially to meet the demands of dancers.  Powers continued, “Try as we did to meet their needs – and we did that with some great success - we also started seeing non-dancers wearing and purchasing the clothes.  With this year’s line, we took those trends into consideration, without compromising the functionality and freedom of movement built into each piece.”

Dance apparel has evolved over the years, due most recently to its rise in popularity in feature films (Burlesque, Black Swan, the Step Up trilogy), reality television (Dancing with the Stars, America’s Best Dance Crew, So You Think You Can Dance), television shows like ‘Glee,’ music videos and viral videos on YouTube.  The rise in popularity among mainstream audiences of dance and the clothes its stars were wearing helped Sugar and Bruno facilitate the shift from strictly “dance” to fashion forward attire.

The line, which hit retail in February 2011, caters to both performance and style, making it one of the world’s most sought-after brands in the youth fashion and lifestyle marketplace.

ABOUT SUGAR AND BRUNO

Sugar and Bruno, one of the world’s most recognizable brands among teen and young adult dancers, was launched in 2007 by its parent company Progressive Design Apparel, Inc (founded 1989). S&B designs, manufactures and distributes dance inspired products and clothing, and recently expanded its reach to fashion and teen street-wear markets. The entire line, as well as the cast of Sugar & Bruno celebrity designers may be found at www.sugarandbruno.com.

COURTESY OF: 

CONTACT:
Lisa Jey Davis
Jey Associates Public Relations
www.jey-associates.com
info@jey-associates.com
            310.384.0325      

OLGA KAY AND TWEAK FOOTWEAR JOIN FORCES FOR ‘MOOSHOOS’

http://twitter.com/OlgaKay

OLGA KAY AND TWEAK FOOTWEAR JOIN FORCES FOR  ‘MOOSHOOS’
The New Addition to the Tweak Footwear Line Comes Just in Time for Warm Weather 

HERMOSA BEACH, CA (April 20, 2011) – With Spring in full throttle and Summer here in a hot minute, it’s the perfect time for Mooshoos to hit the pavement at TWEAK Footwear. 

Mooshoos were designed by new media sensation Olga Kay with the help of her enormous fan base (her “Moosh Army”), for teens and the teen-at-heart, and were executed by the creative team at TWEAK. 

The highly anticipated street shoe, created with both male and female “Moosher” style appetites in mind, will be featured in two sizzling “hot” color combinations, and will include Moosh Army emblems, an Olga Kay image, dog-tags and other cool, quirky features only a true Moosher can appreciate (see images).

Tune in to Olga Kay’s channel (www.youtube.com/olgakay) to watch the official launch video.  Fans can see the progress via TWEAK’s Design page  (http://www.tweakfootwear.com/shoes/mooshoos/) and can order online at www.tweakfootwear.com.

 ABOUT OLGA KAY

Best known for her wildly popular “The Olga Kay Show,” Olga is a new media phenomenon with over 30 million views and close to 500,000 subscribers.  Her comedic timing, acting and writing/producing talent shines in her breakout series. Because of her incredible fan base among teens and young adults, Olga has garnered attention from moguls in the entertainment industry, corporate America, and more, to whom she has on occasion lent her celebrity.  In the budding realm of “NEW MEDIA” Olga and her “Moosh Army” are taking the “internet by storm.”  Millions of people tune in to her show and laugh at her zany antics, and even more catch her many guest appearances (BlackboxTV, IamRogue’s ‘Tube Top,’ Disney’s ‘Take180’ and more)!

ABOUT TWEAK FOOTWEAR

Based in Hermosa Beach, CA, TWEAK is a lifestyle brand that translates into reality the desires and ambitions of young, contemporary consumers. Through interaction via social media sites, TWEAK connects relevant individuals to a community that supports and signifies modern youth culture, while creating a unique and culturally diverse product range.