Kelly Osbourne in Soffer Ari on Fashion Police

Kelly Osbourne balanced out her costume red and teal earrings on E! Fashion Police last Friday, August 26th with a sterling silver snake ring on her pinkie by Los Angeles based designer, Soffer Ari.
            Soffer Ari has long been a favorite in Hollywood with everyone from Joe Jonas and Usher to starlets like Victoria Justice and Taryn Manning. Designer Ari Soffer has been in the fine jewelry game for over a decade, catering to a celebrity and overall fashion-forward clientele. He has created a line of rock chic jewelry using a variety of mediums like sterling and black silver as well as white and yellow gold and various diamonds and gemstones.
    Soffer Ari has something for every budget with pieces ranging from Kelly’s sterling silver $320 ring to a black silver and diamond version for $3500. Soffer Ari is available online at www.sofferari.com as well as upscale retailers around the U.S. such as Louis of Boston and H. Lorenzo in Los Angeles.

Soffer Ari sterling silver snake ring, $320

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Victoria Justice Shimmers in Philip Press & 88 By Sandy Simonian Jewels at 2011 VMAS

 Nickelodeon starlet and fashionista Victoria Justice made her first VMA “black carpet” appearance in a short metallic shift dress accented with diamond bangles by Philip Press and 88 By Sandy Simonian.
    Both designers have been regularly spotted on the Hollywood’s elite in the past few months, and Victoria is one of their biggest fans.  For her second time in the designers’ pieces, Victoria opted for an 18K yellow gold and white diamond PhilIp Press diamond bracelet and an oxidized silver and white diamond bangle by 88 By Sandy Simonian.
    LA based designer Philip Press has been a long time favorite of Hollywood trendsetters while Hawaii based designer Sandy Simonian is new to the scene with her one-of-a-kind hand crafted styles.
    Philip Press fine jewelry is available for purchase exclusively at his Sunset Blvd. flagship store in West Hollywood. 88 By Sandy Simonian can be found at the high online accessories boutique at www.taigan.com and A’maree’s in Newport, CA.

88 by Sandy Simonian single line oxidized diamond bangle, $1,088

Philip Press 18K yellow gold bangle bracelet 2.23ct TW (also pictured in white gold), $7,400

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Latest Styles from Dalia MacPhee

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Audrina Patridge in Colorfast

LOS ANGELES -August 29, 2011
Audrina Patridge wore Colorfast out in Beverly Hills over the weekend. The former Hills' star, who now has her own reality TV-show, Audrina: Uncharted, looked cute and casual in her slub tissue cold shoulder top, $36 (http://www.colorfastapparel.com/).  Colorfast is a lifestyle brand with free-thinking designers and developers exploring the boundaries of design, fabrication, washes and treatments.

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Katy Perry Hits House of Hype 2011 VMA After Party in Prive Jewellery

Katy Perry celebrated her three “moon men” victories at the 2011 VMA House of Hype after party on August 28 looking retro-glam with a Prive Jewellery white gold, white diamond and rubellite ring from the lines self-titled “1802 Collection” that matched her hot pink tresses.  

    Amongst the monotony of traditional fine jewelry, sisters Sonia and Katia Gaydamak have launched their line of unique, intricate and decadent fine jewelry, Prive Jewellery. The French line debuted in the US this spring with pieces inspired by the iconic line JAR and the jewelry of the Maharajas. 

    The bright rays of light over the matt surface are inspired by the creation the Legion d’Heonneur in 1802 by Napoleon in France – hence the collection’s name. The center pink rubellite stone on Katy’s ring, as well as the angular outline of the piece, was inspired both by Indian design and jewelry featured in Cartier’s ornament collection from the beginning of the 20^thCentury. 

    Prive Jewellery features bright, diamond and gemstone encrusted earrings, rings, cuffs and hand bracelets that fit across the back of the hand. Various styles are for purchase available online at www.montaignemarket.com and Rose Ark in Los Angeles, CA. 

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Prive Jewellery 1802 Ring in White Gold, Diamond and Rubellite, $5,222

JoJo Goes Rocker Chic at the 2011 VMA Awards

 JoJo rocked the black carpet at the 2011 Video Music Awards in diamonds by Los Angeles based fine jewelry lines Philip Press, Soffer Ari and Elodie K. The singer wore a white gold and diamond band by Philip Press, a black silver and black and white diamond-studded cuff by Soffer Ari and white gold and diamond snake earrings and two large diamond snake rings in rose gold and black silver by Elodie K.
    JoJo’s look successfully incorporated the different aspects of her style with some Hollywood glam with Philip Press, a bit of rocker edge with Soffer Ari and fun, young Elodie K. diamonds to top it all off. Philip Press is available exclusively in his West Hollywood store on Sunset Blvd., Soffer Ari is sold at his flagship store on Robertson Blvd. in Beverly Hills as well as Louis of Boston and H. Lorenzo in West Hollywood. Elodie K. is currently available for purchase at Rose Ark in Los Angeles and Alchemist in Miami.

Soffer Ari Trinity Medium Werth N.C. Favela Links Bracelet Pave Black Diamonds, $37,542

Philip Press wide micro set pave diamond band in 18K white gold 5.59ct TW, $28,000

Elodie K. white gold plated diamond snake pendant earrings with pink sapphire eyes, $1,430

Elodie K. large snake ring in rose gold plate and black silver with diamonds and pink sapphire eyes, $840 each

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Miley Cyrus at the 2011 VMAs in Elodie K. Diamonds

Miley Cyrus accessorized her Roberto Cavalli gown at the 2011 VMAs on August 28 with large dangle earrings and an Elodie K. snake stud earring in black silver and diamonds with pink sapphire eyes, adding a fun and youthful touch to her look for the night.
            Miley joins the growing group of fashionable starlets who have been spotted in Elodie K. recently, including Kelly Osbourne, Taryn Manning, Kelly Rowland, Samaire Armstrong, Lindsay Lohan and Demi Lovato. Since its spring 2011 launch, Elodie K. has created a line of diamond jewelry perfect for the young and style savvy with everything from earrings and rings to hand bracelets, body chains and head pieces. Elodie K. jewelry is available for purchase at Rose Ark in Los Angeles and Alchemist in Miami.

Elodie K. black silver and diamond snake stud earrings with pink sapphire eyes, $595


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DJ TRACI STEELE Lastest Photo Shoot w/ Mr. Jeno

Model -DJ TRACI STEELE 
Art Director: Danielle Divine 
Styling: TrashyCouture Styling & August Edwards 
Makeup: Ebony The'Mua Crawley 
Hair: TrashyCouture Styling 
Photographer - Mr. Jeno www.Mrjeno.com

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CREATIVE DIGITAL PHOTOGRAPHY BY JENO

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Savers Budget Friendly Fall Fashion Tips

With fall comes change. The leaves transform into those iconic reds and yellows; the weather begins to cool, and with the change in season come warmer looks for fall fashion. Whether shoppers are trying to transform all of their outfits like the seasons, or if they just need some fresh back-to-school looks, there’s no need to break the bank at big department stores.

Believe it or not, the most popular looks this season can be brought to life by shopping secondhand, and Savers thrift stores (www.savers.com) offer one-of-a-kind pieces at affordable prices.

Many of this year’s fall trends are a fresh take on iconic fashions making the fall styles of 2011 ideal for thrifting.  For example, classic pleats and plaids are in – as well as exotic animal prints and saturated jewel tones.  Whether it’s for the campus, the classroom or for a corporate office Savers can help shoppers be fashion forward without over spending – something that remains crucial to consumers in today’s economic climate.  Additionally, Savers will be celebrating its annual Labor Day Sale on September 5, with 50% off all clothing, shoes and accessories.

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Whitney Grow

Edelman Seattle

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Fashion Meets Technology With the First-Ever ‘Scan To Give’ T-Shirt Created by Junk Food Clothing and PromoJam to Celebrate Fashion’s Night Out Exclusively With Saks Fifth Avenue and the St. Vincent Meals on Wheels Foundation

Fashion Meets Technology With the First-Ever ‘Scan To Give’ T-Shirt

Created by Junk Food Clothing and PromoJam to Celebrate Fashion’s Night Out Exclusively With Saks Fifth Avenue and the St. Vincent Meals on Wheels Foundation

LOS ANGELES – August 25, 2011 

 Junk Food Clothing, Saks Fifth Avenue, and PromoJam have partnered for this year’s Fashion’s Night Out to launch the first-ever line of ‘Scan To Give’ T-shirts with a heart, benefitting the St. Vincent Meals on Wheels Foundation.

Celebrating the night’s theme of fashion and technology, the celebrity T-shirt emporium Junk Food Clothing, has designed an exclusive line of Saks Fifth Avenue “Feed with Fashion” digital tees. Each shirt is stylishly embedded with PromoJam’s social media QR code technology to give back in a novel way.

Shoppers will have the unique opportunity to use their smartphone to scan the tee, launching a customized PromoJam mobile experience with exclusive content. By texting “MEALS” to 20222, fashion enthusiasts can donate $5 to the Saint Vincent Meals on Wheels Foundation and make a difference from their mobile phone. To share the experience further on social media, they can easily “LIKE” each partner brand on Facebook. 

The ‘Scan To Give’ T-shirts will be available for the first time ever on September 8^th during Saks Fifth Avenue Beverly Hills’ invitation-only Fashion’s Night Out event for $45, with 10% of the proceeds being donated to the Saint Vincent Meals on Wheels Foundation. The evening is co-sponsored by GQ Magazine, and is dedicated to featuring young professionals and select fashion brands making a change in the community.

The revolutionary tee will be available for a limited time only to the public, and can be purchased at http://junkfoodclothing.com throughout the holiday season.

This tech-meets-fashion tee is the official launch of Junk Food Clothing and PromoJam’s social QR code shirts, with more tees to be announced soon.
Each QR code tee is compatible with iPhone, Android and Blackberry 6 & 7.

Info on The Saint Vincent Meals on Wheels Foundation: More than 1 million senior citizens go hungry in the US each year because they cannot afford to buy food.  Meals on Wheels has been working hard to change that since its founding in 1947.   We deliver over 4,700 hand-prepared meals to vulnerable citizens throughout Los Angeles each day.  Often, this is the only contact that a homebound senior citizen has with another individual. 

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Michele Marie PR

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The PromoJam Social Marketing Platform offers a comprehensive digital solution that helps businesses launch viral promotions across social networks. PromoJam is used by many of the biggest brands and artists in the world to reach new and existing customers including: NBC Universal, The North Face, Clear Channel Radio, Blackberry, Justin Bieber, Rihanna and Pearl Jam. http://promojam.com 

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