Benicio Del Toro : New Global Face of Heineken

Benicio Del Toro Pokes Fun at his Celebrity Status as the New Global Face of Heineken®   

On Monday, Heineken® unveiled a new campaign known as "There's more behind the star."

The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. This is the first time the Oscar winner has served as a brand spokesperson and the spots will air in 70+ markets internationally in both English and Spanish. The humorous spots see Del Toro comparing what is behind his own 'star' status to specific stories behind the legendary Heineken® brand.

Full Press Release :

http://www.prnewswire.com/news-releases/new-heineken-campaign-focuses-on-heritage-quality-and-stories-behind-the-star-300227416.html

PR Courtesy :

Ginny Grimsley
VP Media Director of  KEF Media

Heineken
http://heinekenusa.com/

Director Tommy Oliver with Codeblack & Liongates Present : 1982

1982 coming March 1st on DVD and Demand 

    

Director Tommy Oliver 

1982 

HOPE HEALS 

              

1982 is a film filled with emotions of roller-coaster tears with hope that joy will return to this family. Tommy Oliver directed this movie with the intent show that we always see one side of addition, we often forget the lives effected. Mr. Oliver shows how far a husband and father will go to save his family; this movie shows a family where a father is fighting to save his wife but at the risk of trying to save her, puts his daughter in conflict during the process.  Addiction can be anything that controls your life causing you to forget the importance in life including your family. This movie also is the last movie you'll see legendary actress Ruby Dee featured, after speaking with Tommy Oliver he told me how when it came to casting she was the only thought but the question was if she was willing to take the role.  He talked about how she brought such life to the set; Hill Harper plays the husband fighting for his wife while trying to protect his daughter. Actress Sharon Leal portrays the wife losing her way to drugs and addiction; even he good friend played by La La Anthony has no words but feels some remorse. You''ll see Wayne Brady like never before in a role that makes feel conflicted toward the surprising shock that later unfolds. Added to the dynamic mix of this film are actors Bookem Woodbine, Quinton Aaron with their supporting roles showing how a community can be affected by individuals addictions. Tommy Oliver told he about how this film hit close to home, his mother was an addict among she wasn't aware of the damages she was leaving behind. The silver-lining is that he told me she saw the movie and apologized what he addiction had to him in his youth. The movie hits even closer being on site and location, Tommy Oliver has directed many films and teaming up with Codeblack and LionGates this film is a must see family movie. It was a pleasure interviewing Mr. Oliver he broke down how the film wasn't about focusing on the addiction but the family that it leaves behind.  Much gratitude Tynicka Battle of Tynicka Battle Digital for sending this film to review. You won’t walk away disappointed but you'll view the affects differently. However with hope it can heal if you’re willing to allow it to let go, and heal from the pain. Powerful debut film from a powerful director who showcased heartfelt emotions in a relationship, marriage, fatherhood fighting to overcome.

Special Thanks 

Tynicka  Battle of  Tynika Battle Digital (TBD)

Codeblack Films

Liongates Films

Ncredibles at RadioShack

Official Press Release 

RadioShack and Chief Creative Officer Nick Cannon Launch NCREDIBLE 

Launch Event Combines Music, Inspiration and Youth Empowerment Message with DJ Nick Cannon, and More!

More proof that RadioShack is back – the neighborhood electronics convenience store has just announced the launch of NCREDIBLE, an exclusive line of products in collaboration with Chief Creative Officer Nick Cannon.

The NCREDIBLE 1 Bluetooth headphones are the first product to launch and are rolling out in the retailer’s more than 1,700 stores, dealers and online over the next several weeks.

To celebrate the essence of the NCREDIBLE brand and its roots in community and youth empowerment, the electronics pioneer and Cannon were joined at the iconic Harlem store location today by members of NY Youth Against Violence and community leaders. The event featured a performance by Cannon and the Harlem School of the Arts.  

This is the first in a series of community-focused initiatives that will take place at RadioShack locations nationwide. 

Cannon, who is a lifelong fan of the company, credits the retailer with fostering his creative spirit and interest in electronics. His role as Chief Creative Officer extends beyond the NCREDIBLE product to helping the company continue to grow its educational product line and curating the in-store experience.

Press Release: 

http://www.prnewswire.com/news-releases/radioshack-and-chief-creative-officer-nick-cannon-launch-ncredible-product-line-300224518.html

PR courtesy of

KEF Media

Vivienne Tam Autumn/ Winter 2016

VIVIENNE TAM AUTUMN/WINTER 2016 RUNWAY SHOW

POST SHOW SUMMARY AND RELEASE (New York, NY) -- February 16, 2015

VIP GUESTS IN ATTENDANCE: Ana Villafane (Actress, Max Steel), Alyssa Chia (actress), Arden Cho (actress, Teen Wolf), Bethany Mota, Carol Alt (model and actress), Christina Jackson (actress, Outsiders), Contessa Brewer (CBS News), Gaia Matisse (actress and great great grand-daughter of Henri Matisse), Hayley Orrantia (actress, The Goldbergs), Holly Taylor (actress, The Americans), Jennifer Damiano (Broadway actress, Next to Normal), Kimiko Glenn (actress, Orange is the New Black), Kira Kosarin (actress, The Thundermans), Kozue Akimoto (model), Kyra Kennedy, Laura Eastwood (producer), Laura Marano (actress, Austin & Ally), Lesley-Ann Brandt (actress, Lucifer), Lorenza Izzo (actress, Knock, Knock), Marin Ireland (actress, Homeland), Molly Bernard (actress, Younger), Patina Miller (actress, The Hunger Games), Phillip Bloch (TV personality), Petra Nemcova (supermodel), Pony Pony, Princess Marie-Olympia of Greece, Selita Ebanks (model), Trieste Kelly Dunn (actress, Banshee), Vicky Jeudy (actress, Orange is the New Black), Wen Ya (TV host and presenter), Zilin Luo (Miss China) and more.

THE COLLECTION: Vivienne Tam presented her Autumn/Winter 2016 collection on February 15, 2015 at 7:00pm in the Arc at Moynihan Station during New York Fashion Week.  The collection is inspired by a timeless cultural dreamland that is a mélange of influences from different cultures spanning the Chinese Western frontier to Central Asia and the Caucuses, along the new economic and cultural trade route comprising the modern day 'Silk Road'.  Drawing upon indigenous cultures from Xinjiang, Kazakhstan, all the way to Turkey and Russia, this culture-bridging approach makes for a harmonious mosaic that is the main theme of the collection.  The collection features patterns and patchwork derived from traditional talismans - from protective amulets expressing a mother's love symbolized by triangles but contemporized on techno-mesh, to caroqs with evil eye patchwork made from recycled fabric, to embroidered dowry suzanis and even a nod to American quilts.  Embroideries of parasol flowers and medallions are rendered on luxe textiles such as ultra-suede, wool, leather, silk and sequins, as well as patchwork leather, lightly quilted jacquards and needle punched fabrics. Chunky knits and modified 'sweatshirts' reminiscent of hand-crafted tapestries were paired with lamé pleated skirts on a fresh take on ancient patterns and ikat textiles.  The collection embodies a contemporary contextualization of traditional shapes that are characteristic of various cultures, expressed in relaxed silhouettes, jacquard rendered capes, robe-like coats, leather-trimmed coats, long tunics over striped oversized trousers, gaucho pants and dropped shoulders. The palette is a rich, earth toned one featuring deep burgundies, siennas, reds and greens, as well as deep blacks and burnished pewter and bronze metallics.

http://www.viviennetam.com/

Paula Rosado PR
https://twitter.com/prprbuzz

“Get The Look” .... BooHoo.com

Boohoo.com

Maxie Dress Contrast Lace up Symmetric Dress

 Price: 35.00

http://www.boohoo.com/restofworld/new-in/lizzie-contrast-lace-up-asymmetric-maxi-dress/invt/dzz84965

 From boohoo.com as at the premiere for “how to be single” Alison Brie wore a dress really similar to our Samurai dress! 

THEY WILL HAVE TO .........

THEY WILL HAVE TO KILL US FIRST 

Directed by: Johanna Schwartz

March 4th 

This March, timed to Music Freedom Day 2016, BBC Worldwide North America will release Johanna Schwartz’s timely and powerful feature documentary They Will Have To Kill Us First: Malian Music in Exile.

Music is the beating heart of Malian culture, but when Islamic jihadists took control of northern Mali in 2012, they enforced one of the harshest interpretations of sharia law by banning all forms of music. Radio stations were destroyed, instruments burned, and Mali’s musicians faced torture, even death. Overnight, the country’s revered musicians were forced into hiding or exile, where most remain -- even now. But rather than laying down their instruments, these courageous artists fought back, standing up for their freedoms and using music as a weapon against the ongoing violence that has ravaged their homeland.

They Will Have To Kill Us First isdirector Schwartz’s debut feature, and follows Songhoy Blues andmusicians Kharia Arby, Fadimata “Disco” Walet Oumar,and Moussa Sidi as they each deal with the unfathomable situation in different ways. Telling the story of the uprising of Touareg separatists, revealing footage of the jihadists, and capturing life at refugee camps where both money and hope are scarce, Schwartz and her indefatigable, mainly female, crew chart the perilous journeys to war-ravaged cities, as some of Mali’s most talented musicians set up and perform at the first public concert in Timbuktu since the music ban.  

Co-written by Schwartz and Andy Morgan, renowned journalist and former manager of Grammy® Award winning band Tinariwen, They Will Have To Kill Us First is produced by Sarah Mosses of Together Films and executive produced by Andre Singer (The Act of Killing) alongside Stephen Hendel, Victoria Steventon, OKAY Africa and Knitting Factory Entertainment.

They Will Have To Kill Us First: Malian Music in Exile, features an original score by Nick Zinner (Yeah Yeah Yeahs), and a commissioned soundtrack featuring Songhoy Blues, Kharia Arby, Fadimata “Disco” Walet Oumar, Moussa Sidi and many more to be released on March 4 timed to the film’s release and Music Freedom Day 2016.

Running Time: 105 Minutes / Documentary / In English, French, Songhay, Bambara and Tamashek (With English subtitles)

WEBSITE: http://www.theywillhavetokillusfirst.com

FACEBOOK: facebook.com/music4mali

TWITTER: @music_in_exile

INSTAGRAM: @theywillhavetokillusfirst

Media Courtesy 

EG-PR

BBC Worldwide 

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OFFICIAL VEHICLE OF THE DENVER BRONCOS AND CAROLINA PANTHERS

http://www.gmc.com/gmc-life/news/pre-game-behind-the-scenes-carolina-panthers.html

GMC, , CELEBRATES EPIC SHOWDOWN WITH DIGITAL VIDEO AD CAMPAIGN GMC

Finds itself in the unique position of being the official vehicle of both championship teams: the Denver Broncos and the Carolina Panthers. To celebrate their epic match-up this weekend, GMC is releasing a new digital video ad campaign that gives fans an inside glimpse of Broncos’ and Panthers’ players while inside the 2016 GMC Sierra Denali HD and Yukon Denali. These exclusive videos go live on gmc.com and GMC social channels on February 4th leading up to the big game. “We were excited that both of our sponsored teams survived the gauntlet of the playoffs to make it to the big game,” said Tony DiSalle, U.S. Vice President of Buick and GMC Marketing. “We hope our digital ad campaign will offer fans a unique look into these great players’ mindsets and what makes them so driven.” Inside the campaign: Shot inside the 2016 GMC Sierra Denali HD and Yukon Denali, the vignettes feature the football stars utilizing tablets to read questions fans posted to GMC’s twitter and Facebook pages. Through the available in-vehicle 4G LTE Wi-Fi hotspot connectivity, the players respond to questions around how they get ready for the big game, what motivates them, and their perspective on what it takes to be the best. The campaign gives fans the chance to find out what the players really think in the run up to the big game. The Carolina Panthers’ videos feature cornerback Josh Norman and running back Jonathan Stewart filmed in the 2016 GMC Yukon Denali. The Denver Broncos’ videos include defensive end Derek Wolfe and wide receiver Emmanuel Sanders filmed in the 2016 GMC Sierra Denali HD. Alongside fan questions, behind-the-scenes interviews were captured where each of the players share a variety of personal insights into how they mentally prepare for game day and what being in the biggest game of the year means to them.