Who Are You Backing? Froch vs Groves 2: The Rematch

Amar'e Stoudemire at The Art of Shavings - Lexington Collection Launch Last Night

NYC, 15th May 2014 – The Art of Shaving launched the Lexington Collection™ with All Star New York Knicks Power Forward, Amar’e Stoudemire in New York City last night. Todd Brisky, Marketing Director of The Art of Shaving interviewed Amar’e on his distinctive style and grooming regime. The partnership was inspired by the innovative Lexington's Collection™ FLEXBALL™ pivoting technology, where Amar’e gave an unforgettable interactive experience whilst explaining how important pivoting is to the game and how that relates to the Lexington Collection.

Amar’e explained "Everything that you do in basketball requires you to use the proper footwork. I believe pivoting to be one of the most important moves in the game as you use the forward and reverse pivot on both the offense and defense side of the floor throughout the entire game." As well as being known for his skills on the court, Amar’e has become a regular on men’s style pages: "It's important to always look your best. I pride myself on having a sense of style that is unique to me and being well groomed and clean shaven is an important part of maintaining that appearance."

The event took place within a specially built neon basketball court, where Amar’e showcased pivoting skills and layups - all whilst in his suit.

A shaving set inspired by New York City’s iconic Lexington Avenue

The city where The Perfect Shave™ started is now inspiring The Art of Shaving’s newest shaving set, The Lexington Collection™. Featuring superior craftsmanship, the timeless luxury finish pays very close attention to detail, incorporating a streamlined look to mirror its namesake, Lexington Avenue.

To launch the newest collection from The Art of Shaving, we collaborated with Amar’e Stoudemire,  Six – Time All – Star New York Knicks Power Forward, to create an unforgettable interactive experience while explaining how Basketball relates to innovative The Lexington Collection™ FLEXBALL™ pivoting technology.

Media Courtesy Of:
PHILIP DONALDSON
ASSISTANT VICE PRESIDENT of NIKE COMMUNICATIONS, INC.

GREY GOOSE Vodka Hosts The Official Launch Of GREY GOOSE Le Melon

 GREY GOOSE Vodka Hosts The Official Launch Of GREY GOOSE Le Melon

On Friday evening, GREY GOOSE Vodka hosted a celebration for the launch of its newest flavor, GREY GOOSE Le Melon, at the Manhattan Cocktail Classic.  Hosted beneath the iconic soaring dome of the Celeste Bartos Forum at the New York Public Library, invited guests came together for a legendary evening of incognito revelry at  Le Bal Masqué (a themed masquerade ball). Cocktails featuring the fresh new flavor were in high demand, as thirsty guests eagerly entered the room. The ornate sprawling bars that flanked the mirrored dance floor were decked out in royal style, complete with crystal candelabras, bowls overflowing with fresh fruit and Cavaillon melons, and French favorites like Croque Monsieurs and crepes. Glass flutes hanging by delicate orange ribbons were snipped from the ceiling for guests requesting a GREY GOOSE Le Melon Fizz and other signature cocktails were offered as well, including the Bayonne Old Fashioned, Cavaillon Manhattan, Classic Martini, and the decided favorite, GREY GOOSE Le Melon Mule.

Following a set by the internationally renowned DJ MICK, the evening featured a special live performance by GRAMMY Award winning recording artist, Big Boi.  Just before getting on stage, Big Boi exclaimed his excitement about being back in front of the fans, and especially about his summer tour dates and upcoming solo album.

One half of the legendary hip-hip duo, Outkast, Big Boi brought the crowd to its feet with fan favorites like “Back of the Bus,” “Shutterbug,” and “The Whole World." Big Boi put on a passionate, energetic performance, shattering any notion that the summer tour would will be anything short of amazing, and leaving onlookers clamoring for more. DJ Questlove was spotted backstage jamming out to Big Boi’s set, before taking the stage himself, and spinning a lively set that included music by his own band, The Roots, and remixes of other crowd-pleasers like JT’s “Sexy Back” and  JAY Z’s “On to the Next One.”  The energy in the room was palpable, as party guests danced the night away until the lights came on -- a fitting celebration to officially introduce consumers to GREY GOOSE Le Melon.

Additional notables in attendance included Kehinde Wiley (Artist), Chef Roble Ali, Melyssa Ford (model), Andre King, Geoffrey Fletcher, Legendary Damon, Laura Stylez (Hot 97) and more.

Help Artwear Designs Reach its Goal to Work with New Artists Across the U.S.

 http://www.artwear-designs.com/

https://www.indiegogo.com/projects/artwear-designs-wearable-art-helping-usa-artists

Chapel Hill, N.C. – Artwear Designs, an established fashion company that provides art-based apparel to the younger generation, seeks to raise $10,000 by May 28, 2014. Co-founded by full-time undergraduates, Natalia Gonzalez Chavez and Lisa Marie Myers, Artwear Designs needs funding to take its mission to the next level. Chavez and Myers hope to add more artists’ designs to the Artwear collection, including one artist from each state. Funding will also help purchase inventory and storage space, pay for legal and accounting costs, expand the style selections for current and future designs and offset the costs of being recently being selected to sponsor the Teen Choice Awards, an exclusive opportunity that only allows a limited number of companies to showcase their products.

“Artwear Designs bridges art and fashion by taking art out of its traditional setting and onto the streets through wearable art,” said co-founder and CEO Natalia Gonzalez Chavez. Her partner, co-founder Lisa Marie Myers adds, “We recruit and collaborate young, undiscovered artists, take a piece of artwork out of their portfolio and screen print it on American-made clothing.” Their mission is to create wearable art that is stylish, affordable and accessible to young consumers.

Currently, Artwear Designs utilizes artwork from eight artists in eight cities across the United States. The artwork represented caters to different tastes by using a variety of art mediums including photography, watercolors, ink drawings and oil paints. This venture provides trend setting, American-made and manufactured apparel while exposing people to fabulous art. It also supports undiscovered American artists who may struggle to make ends meet. Artwear artists receive a share of the profits from the sale of apparel with their individual designs.

To encourage support for the Artwear Designs campaign, donors can choose from eleven pledge levels, ranging from $1 to $1,000. A limited, featured $50 perk (only 10 are available) includes two crop tops from the Premiere collection and a handwritten thank you note from the co-founders. The $1,000 pledge will get a contributor any ten shirts from the Premiere collection as well as original artwork by Brooklyn or Chapel Hill artists, a surprise necklace, a Morning Brigade CD, a 20 percent off coupon for use on the website, a thank you note and the ability to have a local artist (from the contributor’s hometown) or one from a chosen American city, featured as an Artwear Artist for the next collection. See the campaign page for more details.

“Our hope is to infuse an appreciation of art into everyone’s daily lives by creating a new type of street wear that makes a positive social impact,” said Chavez.