Monday, September 29, 2014

GREY GOOSE CREATES EXTRAORDINARY ‘TASTE OF SPACE’ COCKTAILS TO CELEBRATE GREY GOOSE AND VIRGIN GALACTIC PARTNERSHIP




GREY GOOSE®, the world’s leading super premium vodka, has created two new cocktail serves which explore the taste of space on the senses. The GREY GOOSE Taste of Space Cocktails celebrate the pioneering partnership between GREY GOOSE and Richard Branson’s commercial spaceline Virgin Galactic® which has been formed from a shared ideology that extraordinary achievement comes from acting on your beliefs. 

The GREY GOOSE Galactic Martini Cocktail and GREY GOOSE Beyond the Clouds Cocktail have been specially created to explore the intriguing notion of the ‘taste of space’. While no one knows for sure, astronomers have speculated that space might taste like raspberries, having discovered in 2009 that Ethyl Formate, the compound widely reported as having the aroma of fruits such as raspberries, is also present in space.

The GREY GOOSE Taste of Space Cocktails have been crafted to celebrate the astrobiologists’ findings. And in response to the commonly reported fact that the astronauts’ sense of taste and smell are dulled in space by weightlessness, GREY GOOSE has incorporated spicy fresh black peppercorns, as well as raspberries, to heighten the taste profile of the cocktails.“The fresh black pepper pairs perfectly with the slightly sweet and a touch of anise taste profile of GREY GOOSE,” explains Joe McCanta, GREY GOOSE Global Ambassador.

The GREY GOOSE Galactic Martini Cocktail and GREY GOOSE Beyond the Clouds Cocktail will be available to experience at leading partner bars and nightclubs across the world. 

GREY GOOSE Galactic Martini Cocktail 

Made with GREY GOOSE and a touch of Alsatian framboise eau de vie, the GREY GOOSE Galactic Martini Cocktail features a distinctive ritual, where the bartender dramatically ‘throws’ it four times and then garnishes it with three raspberries dusted with black pepper to give it the taste of space.Throwing is a classic technique dating to the late 1700s and mid-1800s used to aerate a cocktail. It involves mixing the drink by passing it from one mixing glass to the other from as high as possible, creating a mesmerizing arc of liquid. This ritual is done deliberately exactly four times to represent the climb from 50,000 - 400,000 feet that the Virgin Galactic ship makes in exactly 90seconds at four times the speed of sound.

GREY GOOSE Beyond The Clouds Cocktail 

The GREY GOOSE Beyond the Clouds Cocktail is specially designed by expert mixologist and Global GREY GOOSE Brand Ambassador Joe McCanta to be served in top partner bars and select nightclubs. The ritual of the serve is based on the notion of astronauts flying beyond the clouds. Served in rocks glass featuring an image of Earth from space affixed to the base and containing a single ice orb, the cocktail is covered with Elthyl Formate and dry ice. This creates a ‘cloud’ as the dry ice sublimates which is then parted as 50mls of GREY GOOSE vodka is poured, topped with raspberry juice and freshly cracked black pepper. GREY GOOSE has demonstrated once again what can be achieved when flying beyond the norm and has pushed the boundaries of molecular mixology by using the food grade Ethyl Formate compound within the cocktail itself, rather than deconstructing the molecules. 

GREY GOOSE Taste of Space Cocktail Recipes

The GREY GOOSE Galactic Martini Cocktail is thrown four times for a dramatic, Virgin Galactic inspired ritual.

Ingredients
50 ml GREY GOOSE vodka
10 ml Noilly Prat dry vermouth
5 ml Alsatian framboise eau de vie (40% ABV)
1 lemon twist 
3 raspberries on a GREY GOOSE pick

Method

Chill glass. Add GREY GOOSE vodka, vermouth and raspberry eau de vie. Throw 4 times. Strain and zest and discard the lemon. Garnish with raspberries, slightly sprinkled with cracked pepper.

The GREY GOOSE Beyond the Clouds Cocktail is specially designed to be created by expert mixologists and served in leading partner bars and nightclubs.

Ingredients 
60 ml GREY GOOSE vodka – chilled
125 ml Raspberry Juice
Pinch of cracked black pepper
50 ml of water with 3-4 drops of food grade Ethyl Formate
1 Ice Ball

Method 
Add Ice ball to glass. If using a cloud pourer fill the base with water and food grade Ethyl Formate. Fill capsule with dry ice. Pour food grade Ethyl Formate Cloud into glass and let hover. Ritually, pour the chilled GREY GOOSE through the cloud to part it. Top with Raspberry Juice and freshly cracked black pepper (from a peppermill)

GREY GOOSE will toast the new era of space with these exceptional celebratory cocktails. 

GREY GOOSE® is the Official Spirit Partner of Virgin Galactic®. 

For more information about GREY GOOSE Virgin Galactic, visit GREYGOOSE.com

#FLYBEYOND


September 2014 








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